I guess it had to happen someday.

This is a particularly slimy stunt from EA.

Turns out the Christian protesters pointing people to a poorly designed website and giving out flyers reading "Our high score is in Heaven... and we hope you'll join us on the leaderboard" and "Turn in your PlayStation for a PrayStation" were part of a marketing campaign for EA's Dante's Inferno. Note to self: Always believe your most cynical instincts.

See the full article here

I guess you can partially blame Christians for always getting their knickers in a twist about nothing but that doesn't seem very fair. Either way it doesn't stop this stunt being pretty unfair. If it had been clearly satirical that would be another thing altogether.